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  • Selecting the Best Web Design Language for Your Project

    If you'd like to create and publish your own web site on the Internet, your first step should be to decide what type of web site you would like to create and what web design language you would like to use.

    Although there are several web design languages to choose from, make sure you take some time to research your options to ensure you're making the best choice for your project.

    Hypertext Markup Language (HTML)

    The easiest and most popular web design language is Hypertext Markup Language, better known as HTML. This language is so simple you can type the syntax into a text editor, such as Notepad, save it with an .html extension and instantly have a web page.

    You can learn more about HTML here: http://www.w3schools.com/html/

    Although HTML will enable you to create simple web sites, if you want something more dynamic, you'll need to look into using other languages:

    PHP: Hypertext Preprocessor (PHP)

    PHP: Hyp ...

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  • Web Analytics - Getting it Right

    Understanding and using web analytics.

    In recent years, website marketers were concerned with increasing ‘hits’ and the ‘stickiness’ of their sites. They were concerned with increasing page views and the amount of time spent on the site. This is definitely a hold over from the paper based businesses of the past, and has proved to not be of much use in the fast moving internet world.

    As a result, hits and views are no longer considered useful metrics for evaluating website success. They simply don’t provide the right kind of information needed by online marketers. Now they look at conversions, drop-out rates, return on investment and revenue per visitor.

    Internet marketers of today want to make more money. To do this, they must understand their visitors, their motives, where they came from, what they were looking for, and how they found the site. And most important of all: what made them make the decision to buy or what made them abandon the purchase.

    In order to accomplish ...

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  • Google Sitemaps 7 Benefits You Can't Ignore

    Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits. Telling search engines about new pages or new websites use to be what the submission process was all about. But major search engines stopped using that process a long time ago.

    Google has for a long time depended on external links from pages they already know about in order to find new websites.

    For webmasters and website owners Google Sitemaps is the most important development since RSS or Blog and Ping, to hit the Internet.

    Using RSS and Blog and Ping enabled webmasters to alert the search engines to new additions to their web pages even though that was not the primary purpose of these systems. If you've ever waited weeks or months to get your web pages found and indexed you'll know how excited we webmasters get when someone discovers a new way to get your web pages found quicker.

    Well that new way has just arrived in Google Sitemaps and it' ...

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  • How To Design A Search Engine Friendly Website

    How To Design A Search Engine Friendly Website

    There are many websites that fail to target their required traffic, even if they’ve had some search engine optimisation work done. One of the main causes for this is simply because the website isn’t search engine friendly. This is a basic essential that needs to be incorporated into the design of all websites at the outset – think of it as the foundation to establishing your search engine optimisation strategy. This article aims to highlight the areas a web designer should think about and incorporate into their design for search engine effectiveness:

    1. Search Engine Friendly Pages It is important that when you design your website you not only bear in mind what your website requirements are, but also what the requirements are for search engines. Best way to approach this is to remember that search engines don’t really care about how nice or complicated your graphics or flash movies are, or how snazzy your javascript is. Instead searc ...

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  • The Importance of Page Content

    The Importance of Page Content

    The content of a page is probably the most important consideration when building traffic to your web site. Other techniques do gain more traffic but page content and content of your web site in general is most important when producing a good quality site that will naturally build traffic.

    1.1 General guidelines for a page For a page to rank well with the search engines, the page should be optimized and have sufficient text that is of relevance to your visitor. Ideally the page will be written and presented to be easy to read. It will have a good use of white space and placing of text blocks and pictures (graphics).

    The text you write should be warm and compelling. It should flow well so it is easy to read and be in short paragraphs so interest is easy to maintain.

    The content you place on the page should be reflected by the page name, title, the H1 heading, description and meta tag keywords. 1.2 Page Content As the number of pag ...

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  • Web design illustration tips

    Pictures are worth a thousand words. So are illustrations and images on any web page. Your illustrations will either make your visitors stay and read on, or make them decide to skip and click on another web site.

    For best results, you could apply the following tips for illustrations in your web pages:

    •Use colors from a typical web palette for your illustrations. If you use solid colors for your illustrations, try to stick to the standard 216 colors of the web palette. The colors will have the same look on any type of computers and web browsers. If you want to use color gradients or blends, try it out first on your screen set to only 256 colors. This is to avoid having your colors look very muddied, unattractive, and hard to distinguish. If it doesn't look good at this resolution, try a different color blend that is not as harsh. Furthermore, the colors in your illustrations should also match those used in other graphics of your web site layout. This includes the masthead ...

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  • How to Match Web Site Content to Visitors' Decision Making Stage

    An important question to answer when creating or revising a Web site is "What are my visitors' needs?" The answer will drive your site design and marketing decisions.

    Customer Decision Making Process

    One way to understand visitor needs is to think in terms of the customer decision-making process. Visitor needs vary depending upon their stage in the decision making process.

    Karon Thackston, copywriter and proprietor at Marketing Words (http://www.MarketingWords.com) explains by breaking the customer decision making process (i.e. buying process) into at least four stages: Need/Want Recognition, Information Search, Evaluation, and Purchase.

    If a visitor has already made the decision to purchase a product or service, for example, she needs easy ordering options. If the customer is early in the decision making process, however, she needs more general information.

    Information or Sales Oriented Content?

    Dee Kreidel, owner of Dax D ...

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  • Let Marketing Manage Your Website Content

    The definition of the phrase “Content Management” depends on what the organization may need or a vendor may offer. There is no general purpose or standard content management system that can satisfy today's diverse business needs across the board. And so, factors for successfully implementing a content management system vary depending on individual business needs.

    Conducting a thorough assessment of an organization's specific business application or processes prior to installation is one of the keys to implementing a successful content management system. The use of content management systems or CMS could help businesses optimize their business in a way that costumers respond positively to the site. This could ensure the proper handling of costumer’s correspondence documents, online insurance claims processing, accounts payables processing, or other business processes specific to your business.

    This serves best to medium and large business with big sites that contains thou ...

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  • Is Your Website Content Worth Reading or Obvious Search Engine Bait?

    Webmasters are always looking for ways to increase their traffic and exposure. This is natural and will never change. No one is ever content with their traffic levels.

    But problems arise with this reality as well. While it is good to be motivated to get as much traffic as possible, it is tempting to try and cut corners and use tactics that are temporary rather than permanent solutions.

    And there are myriad tactics that can take your entire business down the tubes as well. The trick is not to be tempted with short-term gain over long-term income from your web business.

    Many webmasters are aware that "content is king" and that you have to brand your site to make sales and build credibility. But most people only take these facts at face value and only as they pertain to the search engines. Big mistake.

    Your content is your lifeblood for more reasons than search engine placement. This is your "face" on the net.

    So if you're using new strategies to bring in ...

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  • Keep Your Web Site Content Relevant

    Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Each page should have its own topic and content should not stray to a different topic.

    If you are promoting your graphic design business and have a page on business card design, stay on the topic and refrain from using a page title such as "Graphic Design company in Vancouver, Canada - business cards, logos, letterheads". Your want the business card design to be the most important key phrase.

    There are two main reasons for content relevancy. The first is so that visitors have an easy time understanding the flow of your web site. Visitors who have to search through multiple pages to find the information they're looking for won't be visitors much longer. The average web site u ...

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  • Search Engines and Customers Want Focused Web Site Content

    How do you decide on the content, products and or services you will promote on your Web site.

    Or should I go back one step further and ask why did you decide to create a website in the first place.

    Just thought I would ask to see if you are still on track or if your Web site has strayed away from the original reason, product or service you started promoting.

    We all know of the importance of owning a Web site and having the ability to promote our business on the Internet.

    Many business people working from home require their own Web site to promote more than one company or product, so creating your own Web site makes good sense.

    Little do many people know what is required to build a functional Web site, let alone a profitable one.

    Most companies hire a web master and have copy writers and large advertising budgets. So how can you compete?

    Lets go back to my first question, what you are promoting and why are you promoting it.

    One would as ...

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  • Adding the Right Keywords to Your Website Content

    You've made your website, added a great title and keywords in the meta tags. That's it, right?

    Not quite. There is another simple strategy to get more bang out of the content of your page – knowing what words people are using for their searches and then incorporating them into your website.

    Here's a handy tool that will be your guide to finding those words: http://inventory.overture.com/d/searchinventory/suggestion/

    Let's step through an example for a candle business:

    Type candle in the search box and the results return christmas candle, yankee candle, making candle, candle holder, and candle supply in addition to just the word candle.

    How can a candle company business benefit from this knowledge? By working as many of these results into the site content as can be done reasonably.

    For example, this business could post an article on their site and include links to ...

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  • Website Content & Usability

    Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we're after, as opposed to reading word-for-word. As a result of this, there are certain guidelines you should be sure to follow when writing copy for your website:

    1. Use clear and simple language

    Reading from computer screens is tiring for the eyes and about 25% slower than reading from printed matter. As such, the easier the style of writing the easier it is for site visitors to absorb your words of wisdom.

    Some techniques for using clear and simple language include:

    - Avoid slang or jargon - Get your grandmother and ten year old nephew to read your site - if both can understand the page content you've done well!

    - Use shorter words where possible - ‘Begin’ rather than ‘commence’, ‘used to’ rather than ‘accustomed to’ etc.

    - Avoid complex sentence structures - Try to include just one idea or concept per sentence ...

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  • Creating Dynamic Website Content with PHP - MySQL

    Fresh website content for your visitors can be of real benefit when attempting to generate repeat traffic. Most webmasters, however, just don’t have enough spare time to frequently update or rebuild their pages manually. If your web site hosting company provides free access to PHP and MySQL, this article will show you how to combine those two open source tools and replace a portion of your websites’ static content with frequently changing dynamic content.

    Why do you need dynamic content for your website?

    Static pages on a website eventually become “stale” and visitor traffic can fall significantly over time. The drop in traffic can be attributed to these primary factors:

    1) The reluctance of search engines to include and display your potentially “out of date” pages in their search results,

    2) The finite number of other subject related websites that would be willing to link to your information on a specific topic, and

    3) Visitors that learn to view your ...

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  • Instant Relevant Web Site Content - No It's Not a Bot

    In about the Time it takes to Watch a Reality TV Show (About 1 Hour) I added 10 Pages of Relevant Content to my Web Page without a Bot.

    Adding content to your Page Fast is Easy with the Use of Free Articles you Can Reprint. The Advantages of using Reprinted Articles

    1. Dynamic Relevant Content Fast (Search Engines Love Content)
    2. Reciprocal Links To You (See Step 6 Thank the Author)
    3. Great Way to Promote an On or Off Line Business
    4. People Friendly Content
    5. Well Written Professional Content

    1 - What Do You Want to Promote
    The First thing you need to Do is Decide what you Want to Promote. In this Example we are Promoting a Pre Launch of a Home Based Business Web Site that will allow you to earn Multiple Streams of Income and at the Same Time be entered to win a $200,000 Dream Home over and over again.

    2- Find a Reprintable Article
    Do A Google Search on your Topic in this Case "Home Improvement Articles". Most Places that accept Article ...

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  • 7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content

    The task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web Site

    Step 1 - What is Your Web Site's Main Theme

    This is a Fairly easy step. Most people know the main theme of there Web Site. Some Popular Themes are Health, Golf, Home Based Business, Weight Loss and Crafts

    Step 2 - Find Sub-Topics for your Theme

    Find as Many sub-topics as you can pertaining to Your Theme. One good way to do this is grab a Pen and paper and write as many Sub-Topics as you can in Five Minutes. Write everything down no matter how silly it seems. You may not use every sub-topic Just write it down.

    Some Topics for Home Based Business:
    Email-Marketing, Ezine-Publishing, Ezine-Marketing, E-Books, Web-Design, Site-Promotion, Affiliate-Revenue, Auctions, SEO,Traffic-Building, PPC-Advertising, Internet-Marketing,Bra ...

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  • The Massive Rewards Of Aggressively Self-Publishing Your Website Content

    Very few people ever think of self-publishing their website or blog content. Yet behind this simple thought lies a secret that has opened the flood gates of traffic for many.

    I am not suggesting that you go out and publish a book (although this is even a better idea), what I am talking about here is online self-publishing. One of the wonderful things that the World Wide Web has done is turn millions of us into online self-publishers. You see by having a web site or blog, whether you acknowledge it or not, you are already self-publishing.

    But it gets really powerful when a webmaster or blog owner goes beyond their own site and self-publishes their content elsewhere, in other people’s sites. It becomes even more interesting when they go even further in self-publishing and create an information product from their web content and offer it for sale online. Some smart webmasters are even doing both but using the former to help sell the latter.

    You see there is an increas ...

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  • Tips for Keeping Website Content Fresh

    Keep your site fresh with new content every day!

    There are plenty of great reasons to keep your website filled with fresh content and sticky topics that keep visitors coming back for more.

    Who wants to read the same old thing, not the public and surely not the Search Engine Spiders. Fresh content and updates are some of the keys to keeping any website in the public view.

    Keeping your website or websites updates with new material can be a chore. It is important to keep your website updated with the latest and newest information, otherwise your competition will gain ground and your audience will not return.

    So how do you keep fresh content? There are several ways.

    - RSS Feeds with articles that are relevant to your websites theme. Probably the best way to do this is to have a second website that you control that generates these RSS feeds. Article-engine, offers a great script that you have ton's of categories and topics - each with their own RSS feed. If ...

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  • How Does Your Website Grow?

    The beauty of having a website is not the convenience. It’s not the animated graphics or the lack of overhead. No, the real beauty of having a website is that it can grow with your business.

    A website is the only calling card that can change as you change. Grow as you grow. New products, new services or even a whole new philosophy and look can be applied almost instantly, giving both new and existing customers an accurate representation of your company’s direction. But tapping into this unique little marketing feature requires more than just a new color scheme. You need to change the way your view your website.

    So many businesses go online with one goal and one goal only: market their products or services. And that’s fine. That is after all, why you’re on the web. But give your customers more than they bargained for and they’ll visit more often. More visits means more leads which in turn, means more sales. And that’s the whole point of marketing those products and service ...

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  • Dynamic Website Content

    Powerful, Affordable, Effective

    This is powerful changing content for your Website, providing entertaining and useful information to everyone who visits your Website or Websites. In addition to added interest and repeat traffic for your Website or Websites, your Power Pointers Page is a powerful prospect-generating tool that's affordable and effective, providing your customers and prospects a valuable service they will thank you for, creating good will, generating increased traffic to your site, doubling or tripling repeat visits...and generating MORE SALES FOR YOU!

    BBS Press Service, Inc. is here for our customers and we stand behind our service. We have over 18 years of experience in online publishing -- a feat only accomplished by providing the best service around. We are providing you the dynamic content you need to set your Website apart and increase your new and returning Website traffic. In addition, this service is a proven prospect-generator, allowing you to in ...

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  • The Formulas Freelance Copywriters Employ When Creating Web Content

    What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There’s not a lot more information about the process. What are the tricks of the trade and how do you get value for money when hiring a freelance writer?

    When you discuss a site makeover with a copywriter, be prepared to answer a lot of questions. Any writer needs to know the answers to at least these questions before he can meaningfully go to town on your content;

    What is the site’s line of business?

    Who is targeted?

    How does the client want their web content to reflect their goals?

    What is the number of pages of the site?

    What is the site’s current conversion ratio?

    What have site owners done in the past to change this?

    What are the conversion ratio targets?

    Is the corporate identity still in ta ...

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  • How to get your customers to trust your website

    You’re welcome to publish this article free of charge provided:
    - you include the byline
    - byline includes a functioning link to http://www.divinewrite.com
    - you don’t change the article in any way
    - you provide a courtesy copy once published

    How to get your customers to trust your website

    By Glenn Murray *

    Research reveals three important facts:

    1) The Internet is one of the most important sources of information.

    2) The trustworthiness of the Internet is declining.

    3) Customers will come back to your site if they trust it.

    In the face of a declining trust in the Internet, there’s definitely value in creating a website which can be trusted by your visitors. But how do you do it? That’s what this article is all about.

    But first, the research…

    According to a recent major study, "Ten Years, Ten Trends", conducted by the Center for the Digital Future (http://www.digitalcenter.org), a leading authority on the im ...

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  • How to make your web copy better.

    One of the biggest mistakes you can make when creating a web site is to take large chunks of copy from your existing marketing materials (ads, brochures, sales letters etc.) and cut and paste them onto your web pages.

    What you have to understand is that the internet is different from the world of print and it’s a medium that web visitors are still getting used to. For most people, reading from a computer screen is not an enjoyable experience, and some find it downright uncomfortable.

    No wonder users are impatient and skim on a whim. That’s why the vast majority of web users (over 79%) scan the text looking for information that interests them. Very few read each and every word.

    Another revealing fact is that users read 25% slower on a computer screen compared to reading from a magazine, newspaper or a book. So if people read more slowly and are scanning too, you have to create web content that’s easy and inviting to read.

    MAKE EVERYTHING SHORTER
    One of th ...

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