http:// http:// Search Engine Optimization Search engines still remain the 1 tool to generate free targeted traffic to any website so make sure that your site is indexed in every major search engine. Do a through check of all the meta tags and make sure you are not missing any one. The most important meta tag is the Title tag which should be kept short and sweet. Then there comes the Description and the Keywords tags please make sure that you are not dumping keywords on this tag which do not belong to your website. e.g. dont include keywords for selling perfumes when you are selling books. Make sure that the description and the keywords are relevant to your website. Another major things that no one would tell you is that you MUST have the keywords and description embedded on your site to get a high rank in search engine. What I mean by this is if you keywords include Candy Gum Lollypop etc.. and description is We sell all types of chocolates and candy here etc. them you MUST Part_I__Getting_Free_Hits_Using_These_Simple_Tips__Tricks.html Website link popularity is used to indicate how many other web pages link to your web page. It is calculated by counting the number of web pages that contain your link also known as inbound links. Proper website linking strategies can help you gain inbound links which in turn can greatly improve your search engine ranking. For this reason its wise to maintain link popularity strategies as part of your overall search engine optimization efforts. There are several linking techniques and strategies used to obtain inbound links. Here are a few popular strategies that just may bring you the results you need 1. Reciprocal linking This strategy involves exchanging links with other sites. You put their link on your site they put your link on theirs. Probably the most common linking strategy but there are a few dos and donts to keep in mind Link only to sites that have a page rank. Its my preference to link to sites that have a page rank of 4 or bett Linking_Strategies_That_Bring_Results.html Simply put business plans can make or break your business. Starting a Drop Ship business online is no different from starting a traditional nononline business. With the strong emphasis individuals place on writing business plans for starting up noninternetbased companies it is equally crucial to prepare a business plan for your online business. A business plan serves many important purposes for the online business. First because the business plan has a detailed list of the tasks to undertake it is a call to action for you to promote your business actively and not procrastinate on your marketing efforts. Second it provides a blueprint that describes your company effectively the market the products and the steps you need for effective marketing. This serves to guide your business through the months ahead. Business plans normally comprise of five sections 1 The Objectives. This section will describe the objectives for the venture and the mission statement The_Ecommerce_Business_Plan.html What is CSS? CSS stands for Cascading Style Sheets. It is a webdesign language that is used to increase the look and feel of your website. It can be of great use when you are optimizing your website for search engines. Search Engines go through your website as fast as they can. So usually its better to have less code and more content. CSS allows you to use simple tags in your code and have high effects. There are three forms of CSS. They are Inline Embeded External Inline Inline CSS is used in the body of your webpage. Inline CSS is good to use to disallow the effect of External or Embeded CSS. I dont recommend using a lot of inline CSS but it comes in handy sometimes. Example Using Inline CSS CSS is a very simple tool to implement to any CSS_a_Great_Optimization_Tool.html An Introduction to Link Exchange Initially when the internet was in its infancy webmasters used links as a way to complement the content of their website and to help their visitors find information. As the importance of links increased the focus shifted away from helping the visitor to helping the webmaster. This came about as a result of the Grandaddy of all search engines Google begun to implement its concept of Page Rank to classify websites in terms of their importance and perceived authority. Essentially Google defined links from any given website as a vote or endorsement of the site pointed to the more significant the originating site the more significant the endorsement. This in turn affects search engine results position as Googles ranking algorithm gives significant weighting to this ratio. To webmasters in search of ever more traffic Page Rank or PR thus became an all important factor in choosing link partners with the original purpose for li Easy_Link_Exchange.html With more and more experts and search engine enthusiasts claiming the right way and the wrong way to handle link swapping link exchanging or reciprocal linking! You can tell something is important when there is more than one name for it! GRIN! There are also two schools of thought on the reasons link swapping. The first reason for link swapping has always been to carry favour with Search engine rankings. Have a good site with lots of links and this is seen as a good thing and therefore Search Engines will rank you higher. Sadly like all things in life this system can be abused and taken to the extreme. Sites are buying in hundreds if not thousands of links trying to boost their ranking artificially. This is fine in the short term but we are starting to see a fundamental shift in Search Engine algorhythms. My last article of link swapping If Content is King then surely relevance is Queen! explains my persona Linking__for_Traffic_not_Positioning.html Well actually linking isnt fun at all. In fact its quite tedious. Seeking responding to requests and adding links takes time and effort. But if youre not actively building links the RIGHT way you are going to be left behind. In other words your site will be Lost in Cyberspace. The plain fact is Google and to a lesser extent other important search engines reward sites with links from relevant and important pages. If you want your site to deliver lots of targeted search engine traffic and who doesnt? there are two equally important factors 1 lots of keywordrich search engine friendly content 2 lots of relevant incoming links from the RIGHT sources For real success you need to cover BOTH of these strategies. Dont concentrate on one and not the other. So how do you go about building your links? Its not rocket science but as I said it does take time and effort. From my own experiences heres what you should do 1 Download and Linking__for_Fun_and_Profit.html Why Some Experts Are Completely Wrong About Linking And How You Can Get Your Website Marketing Back on Track! Free Software Included If you have read some information about reciprocal linking and other linking tactics in order to better promote your website you have probably found some seriously differing opinions as to what the purpose of linking is. There are a wide range of articles and books about linking that come from polar opposite views as to why and how you should conduct a linking promotion campaign. Most people to this day think that linking is solely for search engine results and link popularity as it is defined by Google. In fact that is the sole reason thousands and thousands of webmasters exchange links. They think it is for pagerank and link popularity as a boost to search engine rankings. One of the biggest misconceptions about my own courses Power Linking and Power Linking 2 Evolution is that what I teach is for the purpose Why_Some_Experts_Are_Completely_Wrong_About__Linking.html The concept of linking is that sites with common interests should link to drive more traffic to each others businesses and to increase their popularity. Search engines such as Google give much higher ranking to sites with high popularity. They feel that when many sites are linking to yours its a sign of ranking value. The standard linking philosophy of most websites is to have a links page that piles all the link partners into one common pool without any indexing. That type of link will only help you with SE ranking but not sales. Next up the ladder is the links page thats indexed making your website easier to find. A much better solution if you must have a links page. Of course the best link in the world is when your partner puts you on his home page. I tell you its enough to make any Net Marketer go into involuntary spasms! However the chances of that scenario are slim to none! Thats not to say there isnt a middle ground between the above Complementary-Relational__Linking__and_How_It_Could_Save_Your_Internet.html Many websites I come across dont have a single link to another website. Ask the webmaster why not and the answer you get is simple enough If I link to other websites people might leave my site. At this point I break the news that site visitors will leave your site. And theres nothing you can do about this. Site visitors wont leave your site because you provide links to external sites. Theyll leave for one of two reasons Theyve found what they were looking for and no longer have a reason to stay on your website They cant find the information theyre looking for and leave to seek it elsewhere OK so site visitors are going to leave my site. But why should I hunt around for websites to link to? I can think of four reasons why linking out is good for you and will ultimately increase traffic to your website Proof theres a real organisation behind the website One of the best ways to prove your organisation really exists is to link to Linking__Out_is_Good.html On a regular basis I receive email through all my various sites from other site owners offering to exchange links. Most approach me in the wrong manner and I can tell they have no idea about the proper way to run an effective linking program. See in a real linking program it isnt just about you it should be about both sites involved in the process. So many of these notices are not from complimentary sites in topic or design some are actually competitors making me wonder why they would think I would link to them. Many having absolutely nothing even remotely similar to the site of mine that they have emailed. If they state they have already linked to my site which is what you want to do when building a valuable link directory not a link farm the majority of these requests are immediately responded to asking their link to my site be removed. I know I do not want to have one of my sites in bed with another site that can have a detrimental effect on either my rankin The_Reality_of__Linking.html Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text sometimes called anchor text is the clickable text that takes people to another page or resource. You need to choose that text carefully. On the home page of Linking Matters I refer people to the latest edition of this newsletter. I could use the linking text Latest Newsletter the text is meaningful clear and wouldnt need to change every time I published a new issue. However Id be missing out on some important opportunities. Using the actual title of the newsletter Keyword Phrases in Linking Text is a much better option. There are two reasons Keyword rich text is more attractive to humans. A casual reader may see Latest Newsletter and say so what? By using the title Keyword Phrases in Linking Text Ive told the visitor what the article is about and offered two hooks that they Using_Keyword_Phrases_in__Linking__Text.html Heres a fairly obvious Multi Linking Strategy that is probably the easiest and most effective one you can employ. I call it... Power Publishing on Your Own Site The basic idea is simply to create lots of pages on your sites and embed links pointing back to your most important target pages. This works because a link pointing at a page on your site your home page for instance enhances that page whether it is coming from outside or inside your site. Think about how this might work if you had one or two secondary or support sites. Build some content on Sites B and C pointing back to pages on Site A. Isnt that a lot easier and much more powerful than wasting time asking anonymous webmasters for links on their spammy link pages? Create big batches of content pages The best application of this strategy involves creating big batches of content pages. Please bear in mind that I am not advocating the creation of SPAM pages meaningles SuperCharge_Your_Website_With_Multi__Linking.html Do not pay anyone or any service to submit your website to major search engines. They will just enter your site using software designed to do this which is something you can do for yourself. This type of software is rather inexpensive in fact many hosting services include this service. Better yet exchange links with other websites. Search engines rank your site according to the number of hits it gets. You can improve your ranking by having your website URL posted on others. When another website that has your URL on it is spidered by a search engine it will pickup your site as well. If this other site has a high ranking so will yours. There are many methods to do this. One is reciprocal linking Go to a search engine and find websites that are similar to yours. Locate the email for the sites webmaster and send them an email asking them if they would be willing to exchange links. Setup a separate page on your website to post the links o Reciprocal__Linking.html Linking what a mess if you dont know whats going on. Either linking is IN or its OUT according to what you read these days. Heres the good news Linking Works. Heres the bad news HOW It Works Has Changed! The good thing is you are going to pick up a linking tip today that will put you light years ahead of most webmasters who think a reciprocal link directory is all you need to gain link popularity in Google and traffic from other sites. Link directories are still ok but the key is moderation. Directories with thousands of links are a dark ages website promotion tactic. Today there are many people focusing on content again thank god. And that means you have a lot more real estate than just a home page and a link directory to work with. People have written to me to completely disagree with me on what I am about to show you but believe the expert it works! Say you have 500 pages of article and resource content on your site. If y Deep__Linking__Strategy_for_Content_Sites.html Theres a stiff wind blowing in a new direction on the web. And youd benefit from taking the time to notice the direction its headed. Website owners are clamoring for holy grail hyper targeted relevant links from sites with a lot of traffic and high pagerank. More than ever we are all looking for fewer links to our sites but much more powerful links. Another trend to watch and certainly implement on your site is getting the links out of your link directory and onto the content pages of your site. The trick here is to go through you link directory and clear it of dead wood. Certainly all links who are not reciprocating must go. Then get rid of lowtraffic sites with no or very little pagerank. They are doing you no good. Once you have whittled your directory down to a lean mean group of links from sites that matter contact those partners and tell them you are moving their link to a higher traffic spot on your site. They will of course be glad to Linking__for_Traffic_The_Shift_from_Link_Directories_to_Hyper-Targete.html There was a time when reciprocal linking was a number one priority among webmasters and SEOs for obtaining a good search engine position that time alas is no longer with us. This is in no small part because webmasters are no longer dedicating as much time to link pages. Why should they spend hours and hours getting link partners and then making sure that their are linking back to them when all they have to do is spend 5 minutes joining a web ring or 20 minutes a day updating their blog or rss feed. More and more we are using other methods to get sites linking to us such as joining web rings or on placing keyword rich text ads placed on carefully selected forums or interest sites. These bring us the keyword relevancy weight we crave so much as well as targeting the people who actually have an interest in the product or idea we are marketing. With the introduction of such tools as rss and blogs there has come a change in the way we develop our sites to obtain a g Is_Reciprocal__Linking__Dead.html We note information linking Vioxx to Workers Compensation at httpwww.joepaduda.com While attorneys researchers and others argue over the causality issues adjusters insurers and reinsures will find themselves faced with claims for heart problems from patients with bad knees. Unfortunately there does seem to be a strong linkage between Celebrex and cardiovascular problems and these problems may not be limited to Celebrex and Vioxx. While the cause of these results is uncertain at this time they suggest an increased risk of confirmed cardiovascular events beginning after 18 months of continuous therapy. While we recognize that Vioxx benefited many patients we believe this action is appropriate. Vioxx 25 mg in preventing recurrence of colorectal polyps in patients with a history of colorectal adenomas. In this study there was an increased relative risk for confirmed cardiovascular events such as heart attack and stroke beginning after 18 months of treatment Information__Linking__Vioxx_to_Workers_Compensation.html Every webmaster who has personally tried promoting his or her site understands in some sense the value of reciprocal linking. Reciprocal linking refers to the agreement between website owners to mutually link to each others sites in order to increase both exposure to each others visitors as well as link popularity to search engines. Traditionally this process has been very laborintensive involving a number of steps to initiate contact establish acceptable link parameters and verify and police the reciprocal linking arrangement. Now a controversial new linking tactic has emerged called the cooperative reciprocal linking network. The purpose of these reciprocal linking networks is ostensibly to utilize unused advertising space available on the web. Heres how it works the site owner puts a bit of code on each page of his or her site and it serves up hyperlinked text or graphic ads promoting the sites of other cooperative members. Each time a coded page is loaded th Cooperative_Reciprocal__Linking__Networks_-_A_Critical_Analysis.html The blog explosion created a great opportunity for savvy marketersthey could post their URLs in the comments of blogs and reap the benefits of links back to their sites as the search engines crawled through. Some undertook blogmarketing responsibly. They found blogs legitimately related to their sites and offered insightful relevant commentary on issues. In exchange for adding to discussion they were rewarded with a link. Others found more nefarious ways to take advantage of the link opportunity and blog spam became a concern. Comment sections of blogs were bombarded with URLs that were not even tangentially related to their content. Incidents became increasingly common and obvious. Google and the other major search engines determined this blog spam was undermining their efforts to create search engine rankings that accurately reflected the quality and utility of web sites. And now as a result we have the nofollow tag. Inclusion of the tag tells No_Follow_Illustrates_Need_For_Good__Linking__Plan.html How do you know whats the best use of your time right now? Link your daily behavior to your purpose. Youll make better choices and see the value in seemingly insignificant or trivial tasks. It keeps you focused on doing what needs to be done to get what you say you want. Its one thing to say what you want to choose projects that will get you what you want and set goals that will achieve those projects. But you still have to do the work. You still have to pay the price by just doing it. Linking your purpose to your daily behaviors underlines the responsibility and the discipline you need to complete your projects. Having an overall objective and doing what needs to be done gets priority. You can make your choices about what you are doing consciously knowing that every little bit helps. For example one of your projects in support of your purpose of a successful oneperson business may be getting a web site to promote your business. Cho Linking__Purpose_To_Everyday_Behaviors.html In the old days of the internet links were the primary communication path between web sites. Search engines were not as sophisticated as today and search results rather crude. Actually even today links are reported to be more used than search engine results but the latter are increasing their share. In a way this began to change when Google entered the scene. In an effort to make search results more relevant Google implemented an algoritm that judged the quality of a web site by the number of other sites linking to it. It seemed rather obvious that a popular much linkedto site should be of higher relevance than a site with few links pointing to it. Unfortunately as webmasters realized this a frantic stampede began. Everybody did whatever they could to secure as many incoming links as possible. One example In my own field web hosting reviews there is a site that has according to Yahoo 4000000 incoming links pointing to it! Yes FOUR MILLION links! By com Rethinking__Linking__-_Link_Exchange_Back_to_Basics.html A good link building strategy has become an essential part of search engine marketing and positioning. It has been the topic of many web conferences around the world for quite some time now. At the recent webmaster world search conference Bruce Clay suggested what he called aggressive linking campaigns be instigated following a few basic guidelines. He suggested that many uneducated link builders do foolish linking into multiple domain networks which are all hosted either on the same server or simply buy links from a series of sites hosted within a single C block of IP addresses. Bruce advised gaining links from a wide range of IP addresses that are hosted in different places and that this would replicate natural links that will be gained over a period of time. This guideline was given as IP address Different is Good. With aggressive linking it is also advisable to vary the page rank quality of those sites you want to link to you. Again making things appear natura Agressive__Linking__Strategies_Help_To_Get_Your_Site_Noticed.html There is a way to generate links with the content that you have not as yet created. For this contact the established authorities writers publishers in your domain area let them know that you are available as a resource for researching writing on any topic from the chosen domain. When they will use you they will credit you for it. Also submit your articles to them. If they ever quote you they will link to you the added advantage will be that their articles will get published in good places. Imagine an incoming link to your site from TIME or NATIONAL GEOGRAPHIC. What if you dont have great content writing skills or the necessary expertise. Then do the next best thing. Ask for permission from writers to host their content on your site in exchange from link from it. So if you are able to create a good selection of articles people will still link to you for a good compilation. Now to the next step of creating one way links Apart from content you can use oth One_Way__Linking__Campaigns_II.html I had an email exchange with an SEO client today after his webmaster called him pushing reciprocal linking software when all this web designer was after was to generate some extra work from a client that hasnt needed him for awhile. Then that client called me after he received my email de nouncing the software fully convinced by a followup phone call from his web designer that the reciprocal linking soft ware WAS valuable. He had been assured that the spamming er I mean linking software would increase his visiblity for an inside page on a hot topic currently in the news. He didnt want to hear my unpopular opinion that reciprocal linking is DEAD! Halloween is over people! We dont need the mummies of yesterdays linking schemes haunting our Thanksgiving too! Oh it must be a Thanksgiving TURKEY! A reciprocal Linking Turkey! Can reciprocal linking Santas be far behind? OK Ill drop the holiday metaphors. I tried in vain to convince this client that he didnt Dont_Be_A_Reciprocal__Linking__Turkey.html If you dont know already one of the key success factors to getting loads of free Google traffic to your website is increasing page rank. So just how do you increase your page rank? Well its all in the linking. To be honest I never could quite figure this Google thing out how it ranks good sites from bad sites. One day it all clicked for me and its so simple when you look at it from Googles point of view. Google keeps its customers by providing relevant sites to your search queries. How does it choose the best sites for what you are looking for? Well first of all it needs to be relevant key words and secondly it needs to be useful and of high quality. One way Google knows to measure quality is by the amount of links referring to your site. It stands to reason a site referred to by 100 websites may be more useful than a site referred by just a few right? So how can we increase our sites chances of shooting up the search engine rankings with incoming links? T Linking__Strategies_to_Skyrocket_to_the_Top_of_Google.html Your web sites search engine rankings are determined in part by the popularity of your site. This link popularity is a function of the quality and number of other web sites that link to your site. Generally speaking the more quality inbound links to your site the higher your site will appear in the SE results for relevant search phrases. Beware of Unethical Link Promotion Firms! However many web site owners have employed socalled experts that employ unethical web site promotion tactics. Surely you have received SPAM from some of them touting their unethical services and software. They claim that they or the software you buy from them will generate hundreds or thousands of reciprocal links for your site and thereby get your site top SE rankings on your best search phrases. The sad truth is that their tactics can actually get your site banned from the major SEs! That would be a disaster! It has happened to others and it will eventually happen to you if you How_to_Market_Your_Web_Site_with_Ethical__Linking.html Are you attempting to become a Google junior by adding thousands of links on your site? Dont bother listen to these facts first. So you want to get a Google top page rank and get your site listed on the first page when an internet surfer types in your keywords right?!? Of course you do. At one time it was extremely important to get as many sites linking to you as possible so the Google bots would spider your site see all of these sites linking to you and determine that your site must be of some importance because so many others are linking to it. That was then this is now! Google is certainly aware of all of this tomfoolery and has reduced greatly the importance of huge amounts of reciprocal links to your site and has refined how they determine rankings and importance of each site. Did you know that there are sites with under 10 link backs that have a Google page rank of 7 or higher? Its true. So instead of trying to fool the search engines try these simple rul Reciprocal__Linking__Overload_-_Any_Old_Link_Back_Will_Do.html Three way linking and concerns. For many years SEO experts were happy with two way linking or reciprocal linking but in due time researchers anticipated a change in Search Engines Algo. Not before too late it happened and the value of reciprocal linking started decreasing it can never die but was almost like a dead. Now only escape was one way link and getting one way link was close to impossible possible ways were Directories. Paid links. Provide info capable of fetching some links. Nothing was as easy as reciprocal links so all the community who were used to reciprocal links thought of an alternative. It is often termed as three way links. My Site B secondary site links to your site X and let X link to my main site A. B gt X X gt A Now if I take this as two first B gt X mysite B is linking is your site X it should be c Three_Way__Linking__-_Webmaster_Strategy.html If you have a website the chances are you receive emails from Webmasters asking you to make a link exchange with them. But how do you know whether you should link to their website or not? Well here are 9 rules of thumb to help guide you through the linking maze. 1. Is their site relevant to yours? This is key and more and more important these days. If the answer is YES then its worth thinking about. If its off topic then you may want to think twice before swapping links. A link from a relevant website to your site is the preferred choice as it can help reinforce your website theme and potentially send some useful traffic your way. 2. How many links is too many on a links page? When your link is being placed on another website you ideally want that page to contain as few outbound links as possible. 15 or less outbound links is good 150 outbound links is not so good. If there are a high number of links on a page such as 150 then the value of each link 9_Hot_Tips_for__Linking__With_Other_Sites.html In the world of Internet Marketing and Web site promotion nothing changes faster than the parameters that rule good Search Engine rankings and placement. This has led to a developed new science in the last few years SEM Search Engine Marketing. This new science SEM has been a boon to both Web Masters and the merchants that maintain Web sites as a way to increase exposure and revenue for their products andor services. SEM has become a much sought after entity with SEM specialists who focus on optimization of a site routinely adding linking campaign management to their overall repertoire of services. This has resulted in a large influx of Web sites focusing on linking campaigns and reciprocal linking as it has been established that good solid reciprocal linking campaigns increased traffic and visitors to a site exponentially. However like with everything else online the idea of SEM and linking campaigns has spread like wildfire with sites seeking lin A_Disturbing_Trend_in_Reciprocal__Linking.html Getting links to a new website without Google page rank can be difficult and sometimes nearly impossible. Most of the websites that have a good page rank in the first place dont link back to sites without page rank. Some of the webmasters wont even link back to sites unless they have a page rank of 4 or more. Everybody knows that link popularity is one of the most important factors for getting high search engine rankings. So getting links in to your site should be one of your main goals in your everyday work for your site. I struggled hard in the beginning. I sent hundreds of link requests every day. If I was lucky I got one link back. It was simply too much work considering I did not get much in return. Now I know that I should have done things a little different. First of all I should have started out by sending my link to web directories instead of using my time asking for links from webmasters that will not link back most of the time. Including yo How_To_Start_A__Linking__Campaign.html 1. Vary the keywords in your link anchor text Unless you provide only one product or service the chances are you will want to rank for many key phrases. One way to help achieve this objective is to change the link text you want all new sites to use periodically. Vary the anchor text slightly each time and by doing so you can cover more of your targeted key phrases. This approach can help your site rank for many keywords rather than just one or two. If you do only provide one product or service on your web site it is still important to vary anchor text. If you sell blue widgets then you could also use link text like cheap blue widgets or blue widget store. This means your links take on a more natural feel and are much less likely to be penalised or filtered out by search engines for being fake links. 2. Set up your link information differently create a link in context Typically people set up their link information in a very similar way however you Seven_Red_Hot_Tips_for__Linking.html If you have been marketing on the internet for any length of time you have surely heard that reciprocal linking is a great way to boost your google page rank as well as your search engine ranking. But what does reciprocal linking actually mean? Reciprocal linking is a joint venture of sorts between you and another website owner to exchange links on each others websites. The benefits of reciprocal linking is getting targeted traffic directed to your website and viceaversa. Dont be afraid to put your competitors website on your links page especially if they have a high Google page rank. Linking to your competitors will actually help you. For example do a search on Google for your keywords and find your competitor with the number 1 ranking position now check their links page. You will more than likely find other websites that are sending them quality traffic as well as other potential reciprocal link partners for your website. Will any websites link do? No! Nonrele Understanding_What_Reciprocal__Linking__Means.html Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. In part five we will cover your websites internal linking structure and the role that it plays in ranking highly and in ranking for multiple phrases. While this aspect is not necessarily the single most important of the ten steps it can be the difference between first page and second page rankings and can make all the difference in the world when you are trying to rank your website for multiple phrases. Over this series we will cover the ten key aspects to a solid search engine positioning campaign. The Ten Steps We Will Go Through Are Keyword Selection httpwww.beanstalkinc.comarticlessearchenginepositioningkeywords.htm Content Creation httpwww.beanstalkinc.comarticlessearchenginepositioningcontent.htm Site Structure httpwww.beanstalkinc.comarticlessea Ten_Steps_To_A_Well_Optimized_Website_-_Step_5_Internal__Linking.html If content is king then linking is the queen that shares his throne. We have all heard about adding content to your site to give the search engines fodder to consume. But the secret to luring the search engines is the links to your site. Todays search engines look very carefully and critically at who is linking to you and what it is that they are saying about you. A link from a leader in your industry carries a lot of weight and means that your site is important. Two links from industry leaders means your site is even more important. 100 links from random web sites from industries you are not even related with means almost nothing. Thus getting links is only the start the important thing is getting good links from quality web sites. Why do links matter? Since the arrival of Google and their PageRank search engines have put a lot of weight on links to a site. There used to be simple ways to get good rankings Meta tags titles keyword density etc Today things Linking__is_Queen.html This is the third in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. Link strategy number four. The Reciprocal Link The classic reciprocal link should be the staple diet of your linking campaign. By linking to other sites of similar interest to your visitor you provide a service and in return you get a link back to your site for your trouble. Its a winwin situation. There are several good software packages that can help you manage your linking campaign and Ive listed several in the resource box at the end of this article. Link strategy number five. The Paid Link. For larger corporate companies and for people who simply dont want to get involved with exchanging loads of links then its possible to purchase links. Why purchase links? There are several reasons. Firstly if you are putting a lot of time and money into a new site development then you really need good l Power_Packed__Linking__Strategies_-_Part_Three.html The keyword marketing guide to a linking strategy that packs real punching power. This is the second in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. Link strategy number one The Front Page Link Swap. The most important page on your site is naturally the home page and as this is the page that is most often pointed to by internal and external links this is the page that carries the most linking power. This is more usually called page rank Google or Yahoo Web rank Yahoo. Important note If you are promoting an ebook guide tutorial or you are using a similar marketing technique then you should make your links come back to the promotional page and not your home page. As this is the page that you will want to go out and compete for you in the search engines. The way that linking algorithms is of course a closely guarded secret however its known that the more links t Power_Packed__Linking__Strategies_-_Part_Two.html This is the first in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. If youve been sitting and wondering why the traffic to your website is trickling in to your website ever so slowly then this article is intended to help you add some much needed oomph to your marketing campaign by using a linking strategy. You may have heard that linking to other websites can benefit your website. Here are the three main reasons Traffic . By linking to sites with similar themes to your own you can develop a hub of traffic that will always remain constant. Theres an old saying that a link lasts for all time and its essentially true. There are short termers shysters and hucksters that try to tilt the playing field but ultimately they are the biggest losers in the link strategy game. Once links have been placed they generally remain for years to come feeding your site with a steady stream of rel Power_Packed__Linking__Strategies_-_Part_One.html Building a successful web site is a process that works best when done in a deliberate logical stepbystep manner. The first step is to build a top quality web site that is packed with interesting and useful content. Next you need to submit your site to the major directories and begin a well thought out advertising campaign. But the single most important step is getting a top ranking in the major search engines most notably Google and MSN. When ranking the sites in their index Google places a very high importance on link popularity that is the sites that have the most highquality incoming links generally rank higher in Google. Getting links to your site from other sites is an absolute must for a top ranking in Google and the other top search engines top 10 at a minimum. The question that you may be asking is How do I get these links?. There are many ways to attain links to your web site but it can be very difficult for new sites to get other site Reciprocal__Linking__Techniques.html Website link popularity is used to indicate how many other web pages link to your web page. It is calculated by counting the number of web pages that contain your link also known as inbound links. Proper website linking strategies can help you gain inbound links which in turn can greatly improve your search engine ranking. For this reason its wise to maintain link popularity strategies as part of your overall search engine optimization efforts. There are several linking techniques and strategies used to obtain inbound links. Here are a few popular strategies that just may bring you the results you need 1. Reciprocal linking This strategy involves exchanging links with other sites. You put their link on your site they put your link on theirs. Probably the most common linking strategy but there are a few dos and donts to keep in mind Link only to sites that have a page rank. Its my preference to link to sites that have a page rank of 4 or bett Linking__Strategies_That_Bring_Results.html Large companies tend to spend huge amount of money on the web. They put in so much with banner ads and did all they can not to mention a single external link on their site. Theyre really missing it big time. A link is anything that mentions your web address on another. It can be a straightforward www text link a banner or a button. Its getting hard these days to be in the top 10 on the search engines but most search engines base their position of your site on their listing by the way you appear on most sites. Well once you give something it will all return back to you. Why not give your link? Trade links with them and theyll will all come. So if youre hesitant to give away links youre missing a lot of traffic. On traditional marketing you make every effort not to mention something about your competitors but on the web youll need to link to the same kind meaning your competitors. For example if youre on web design business like me you would trade links wit Youre_Not__Linking__TheyNe_Cot_coming.html The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as A method for scoring a document comprising identifying a document obtaining one or more types of history data associated with the document and generating a score for the document based on the one or more types of history data. The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand so following are highlights for those that dont speak lawyer. Googles Link Evaluation It is well known that Google uses links as a significant ranking element. Although the patent application doesnt dispute the value of linking it does highlight the best method for pursuing a linking strategy. Simply put consistently adding links will have a much better effect than adding links in bunches. Google notes in the pate Google_Patent_Application___Linking.html Im sure that youve had those Eureka! moments too. When a piece of information suddenly helped you see or understand something that hadnt been apparent before. For me one came when I discovered meansend analysis a marketing concept that helps us understand why listeners or readers might respond or not respond to our messages. It does this by clarifying the relationship between product features and the benefits experienced by consumers. I also believe it has great potential for developing communication strategies. But first lets review the marketing connection Consumers know about products in three general ways by the attributes features they possess by the consequences of consuming those attributes and by the way the consequences help satisfy personal needs. As the list suggests these types of knowledge are linked providing connections among attributes consequences and the valuefulfillment benefits we derive Linking__Features__Benefits.html Web site owners are realizing Jack Humphreys Power Linking isnt just another typical traffic generating program or another seo software application. Unlike most courses that are written in 3 days Power linking is the culmination of 3 years of the best practices honest proven tested strategies hard core results for thousands of customers worldwide. It is pushing the limits of web site owners allotted bandwidth each and every month. Jack Humphreys Power Linking 2005 proves that most experts are completely wrong about linking. This course teaches how you can get your web site traffic in a matter of weeks. Hundreds of happy website owners have been emailing in every day with their success stories here is what one fellow website owner has to say Take Action! He has given given me the secret of all secrets for anybody marketing online or offline. I put into action one simple technique that Jack shared with me in one of his amazing articles that proved successful in the Power__Linking__2005_Redefines_Web_Site_Promotion.html Just for a change rather than a technical article I would like to tell you a story. To begin imagine your website is a little country bar now lets go back to when the internet began and reciprocal linking was being done properly. Now just sit back and picture the following..... There you are running your bar its a fairly busy little bar with plenty of regular customers. You also get other customers who come from all directions. Some make their way to your bar using all the little country back roads from links on other websites others come on the big highway the Internet from the big bars in the city The Search Engines. Your customers usually stay and have a beer or two read a few pages of your site then decide theyd like to try somewhere different. Because you realize your customers are bound to leave at some point anyway you recommend the bar down the road telling them it is a great bar too. You even show them a little leaflet you made your link se Should_You_Be__Linking__for_Traffic_or_Rankings.html Be picky about who will link to you shoot and scatter does not always work. Just having a website is not enough to get yourself noticed. You will need to do a number of things in order to have your site better known. Here are three ideas that you may want to use. First find another business that is a good fit for what you do and have your information displayed on their site you will probably also need to display their information on your site. Do not just pick any site to exchange information make sure they have the same business values as you. I personally do not use other sites unless there is value in it for both parties. Second make sure you are active in newsgroups such as Yahoo Groups in your area of expertise. Newsgroups are not a place to tout your business but they are a place to give free advice and get yourself known in the process. Just make sure the group you join and the advice you give fits in with your business model. Third you will nee Linking__to_the_Best.html Finding quality traffic though effective website promotions is the number one area all website owners deal with on a daily basis. There are many advantages to linking your website to others around the world. There are marketing companies that have various ideas on how to increase your exposure. One of these ideas is to increase exposure to your site by having over 750000 incoming links from websites around the world. The sign up process can be accomplished in as little as five minutes. I have found most website owners are extremely knowledgeable about their product but lack the knowledge to properly market. The biggest concern website owners have is this marketing program going to cause me to receive thousands and thousands of spam mail by linking to other sites? I was amazed to find that there are programs available that will not increase spam email to you. I found the following benefits for website owners who link their wesbsite to others around the world Your websi Linking__Your_Website_To_Others_Around_The_World.html Webmasters have so much information available to them on the Internet about how to increase traffic to their web sites but how do you keep visitors on the site when they get there? If you happen to use the articles format in order to provide interesting content for your readers have you considered what they do when they finish reading one of your articles? Actions the reader will take will include navigating to another part of the web site if you are lucky and have a well designed site typing another web site address into their browser and closing down their browser and doing something else perhaps resuming their work after a lunch break. If you are a webmaster the first of these would obviously be your preferred outcome. But a reader who randomly navigates through your pages at speed is not the ideal. How do you not only keep a reader on your site but also keep them engaged with your articles and possibly the products you are offering while they finish the seco Inter-_Linking__Articles_Strategy__What_You_Need_to_Know.html Last Thursday afternoon I was working on a garage door and regrettably loosened the torsion spring too much. This spring is what relieves or neutralizes the weight of the garage door so the openers can work without burning out and so you dont have to be Arnold Schwarzenegger to open it. I released the door from the opener and it began closing way too quickly. As I rushed over to try and slow its decent I grabbed the handle with my left hand and was trying to grab anything with my right hand. Unfortunately the only thing that got grabbed was my pinky finger two knuckles up. The 1000 lb. door came crashing down so hard it broke the glass in one of its sections. When the dust cleared and the glass had stopped clinking I looked over to see my finger clamped firmly and squashed flatly between two sections of the heavy wooden door. I had no one around no other neighbors were home and I was trapped in lots of pain and unable to get free or lift the door what would y Finger_Eating_Garage_Door_Reveals_Breakthrough_Web_Design_and__Linking.html Link popularity is becoming the latest inthing to get your website ranking well with the Search Engines. Getting links to your website is critical but there are some guidelines that should be followed for successful Reciprocal Linking. In addition a lot of website owners are becoming particularly choosey as to who they link with and they cannot be blamed for this. Linking to good quality websites is paramount. So where does that leave the website owner with a low to average Google Page Ranking? We will presume for just a moment that your website has an overall Google Page Ranking of between 0 and 3 out of a possible 10. How can you improve this so that you have a better chance of getting good quality reciprocal links? Link exchange is not the only thing that helps increase your Website Page Ranking. It is a combination of a number of factors such as Great relevant content Designed to keep the visitor interested and informed M Reciprocal__Linking__-_A_Business_Partnership.html Web marketers do you hear what I hear? Clickclick BOOM Thats the sound of your new linking strategy thats going to positively blow your competition clear out of the water. Clickclick BOOM. Thats your target customer doing her thing clicking on your URL and dropping onto your landing page where she is about to be converted to a loyal paying customer for life. Set your sights on the target customer. Nowadays the term target audience is so overused that its become trite and meaningless. But the fact is targeting your ideal prospects has never been more crucial to the success of your web based business. On the web youre competing with the ENTIRE GLOBE... so if you dont zero in on that single prototype whos juiced for what you have youre wasting precious time and energy sending your message to the wrong eyes and ears. So pick a customer. Zero in on his wants and needs. Speak in words he can understand. Then sell hi Click_Click_Boom_a__Linking__Strategy_that_will_Blow_Away_Your_Compet.html Link exchange more often known as Reciprocal link exchange is defined as the practice of exchanging links with other websites. There are innumerable methods of conducting link exchanges the simplest of which would be advertising. Link exchanges are often made by getting the permission of a popular website owner to include a link in his links page. The aim of all those who exchange links is to increase the traffic in their sites. Benefits of link exchange The main advantage of link exchange is that link exchange improves the link popularity and in turn increases the search engine rankings. Major renowned search engines like Google and Inktomi rank pages on the basis of content as well as link popularity. It is a shame if a site is not listed in Google and those web pages that are not listed in Google are called part of the Invisible web. Link exchanges results increase traffic in a site since Link exchange helps gain more visitors from link partners. Link exchanges can also l Link_4.html Cross promotions are not a new idea. They have been used by businesses for a very long time. For example a realestate company may promote a certain lawyer to close a sale as the lawyer will promote that agency in his firm. The system is somewhat similar to the primitive barter system where people traded items rather than using money. How can anything primitive fit into the online world of Internet marketing? Very easily. Cross promotions are simply stated a trade of advertising space. Instead of paying for advertising space on a site you would place their ad on your page and yours on theirs. There are many ways to use cross promotions in your internet business that can be an effective and cost efficient way to advertise. One way is to use link exchanges. This is very effective when doing cross promotions with a company that is similar to yours however you should be sure and never link to a page that is in direct competition with yours. One of the best things about link excha Cross_Promoting_Techniques_that_Work.html Linking This Is It ! Well I find it time to speak again about linking as I have a couple of times in the past two years. I think I have gone the cycle and I think I have arrived. What do we want linking to do for us and what can linking actually do for us? Well we want it to get us traffic. Most of us think it can get us traffic two ways. One way we hope to get traffic is by making the search engines think we are good because of all the links to us. We are hoping that will rank us higher in those search engines. All the SEO companies want to help us be on the FIRST PAGE of Google. Well with the billions of websites now and all the keywords maxed out can we all be on the first or second page? Of course not! So how much does it really matter where you rank in Google? Let me give you an example provided by David Notestine from Zeus link management programming. He will provide server logs to back up stats that show they get 6000000 hits per month for Zeus about 20 of those hits a Linking_-_This_is_it.html Reciprocal linking is an effective free way to get more visitors to your website. Exchanging links with other webmasters can help you in two ways. Firstly by getting your link displayed on other websites you are increasing the number of paths leading back to your your own site. This in turn will increase the number of visitors. Secondly exchanging links will increase the chances of getting your web page ranked more highly in the results returned by search engines. The reason for this is that for most search engines the number of links pointing to a site plays a huge part in determining where that site ranks. Why? Well wouldnt you be more likely to visit a place that had been recommended to you by a friend? The same reasoning applies to search engine positioning. A link from site A to site B is like a vote for site B. The more votes that site B gets the higher it is regarded by search engines. However quantity is not everything! A lin A_Beginners_Guide_to_Exchanging_Links.html Priding itself with with having over two million site hits montly and over 13000 page views per day we are currently in the process of creating a second links page for our sister website www.MediaPositiveRadio.com To have your website link automatically included in our latest Internet Radio site please add the following link information to your site Site Title Media Positive Radio Your Internet MusicTalk Station Site URL www.mediapositiveradio.com Site Description Providing a positive and uplifting listening experience All the Time! Featuring the finest music from Independent and Mainstream musicians all focusing on the power and greatness of every individual as well as the collective power of unity and brotherhood. Once we receive reciprocal link verification we will confirm your advance link placement on MediaPositiveRadio.com. HolisticJunction.com is a personal and webbased community that prides itself with having over two mill HolisticJunctioncom_Offering_Advance_Reciprocal_Linking_Placement_for.html The Power of Linking One of the first techniques and strategies that worked well for me was linking to various websites that allow you to place a link to your website on theirs or want to exchange a link. However dont randomly begin linking to any old site. To maximize the effectiveness of the link you are going to want the top websites the are ranked high by the search engines. You can probably see where I am going with this. Use your favorite search engine to type in something like Home Business Opportunities or Work at Home. These are sights that have similar content to yours and are in the same category. It might take a little time but visit the top 40 or 50 sites and add your links. Look for the HTML that says Add a link or Submit a link. When you are done with that be creative and repeat the process but with a different search term. If you need some help on coming up with creative search terms Try th The_Power_of_Linking.html There is a certain credit card company that is famous for the slogan Were Everywhere You Want To Be! That is a darn good slogan for Power Linkers because it hits the nail on the head. When you are marketing anything of course your best bet is to reach every possible customer for your product with your message right? But if you are not a big multinational corporation with millions of dollars to spend on flashy advertising what are you going to do? Well the internet is where the little guys have had equal footing with the big corporations from the beginning. Remember the big tech company crash when thousands of overfinanced upstart internet companies went the way of the dodo? Who could forget that right? Those guys thought they could dominate on OUR turf if they threw money at the problem like they do in the offline world of television radio magazines and newspapers. And the experiment failed mi Power_Linkers_Were_Everywhere_YOU_Want_to_Be.html Explosive Value of Foreign Links Best Linking Exposure Do you live in a Foreign Country or speak a second language? Even if you dont you can take advantage of this easy to implement linking tip. Do a search on a foreign language search engine for a product very similar to your own. Then simply contact the owner of the site and ask him if he would like to exchange links with you. If you have an affiliate program attached to your product all the better as it will give more motivation for the link exchange. If the site owner agrees you have just received a valuable link exchange. 1 You are linked to the site which came up first in the foreign search engine for the same product you are offering. Chances are most of the English speakers in that country will follow your link out of interest and that could be a lot of targeted traffic. 2You have also increased your search engine positioning with linking power. This can really get exciting if you can exc Explosive_Value_of_Foreign_Links.html