http:// http:// Press Releases Anyone Else Want A 1 Ranking? By Jessica Dolce As you may know press releases are a great way to get the word out about your business. If done properly your website can get free publicity and exposure by the media which can lead to alot of traffic and sales. But one thing many marketers dont realize is that press releases are great for the search engines too. When the major search engines spider these wire services its quite possible that your press release can get a top ranking for some major keywords. When writing a press release you should try to optimize it for the search engines. Basically the same rules that apply for web pages should also apply to your press release. You should include your most important keywords in the title of the press release. The body of the press release should also include your most important keywords sprinkled generously throughout especially in the first paragraph. In other w Press_Releases_Anyone_Else_Want_A_1_Ranking.html When checking keyword density would it shock you to know the results from using different analyzers can differ by over 150. I used 5 analyzers and rarely got close to the same keyword count or word count with any of them. If youre using an analyzer to optimize web pages for keyword density and you should its important to measure keyword density to see if the right figures achieved. When using a keyword density analyzer how do you know if the analyzers giving the right density whats the right density anyway ? I set about trying 5 analyzers on 5 different pages ranked from position 1 to 30 on Google.com. I wanted to see how important keyword density was to ranking order and find the right figure. If you dont know what keyword density is its the number of keywords divided by the word count on the page expressed as a percentage. So 20 keywords on a page with a total word count of 500 should be 20500 or a keyword density of 4. As well see its Keyword_Density_-_Are_You_Getting_the_Right_Result.html Background Search Engines use a number of criteria to decide what a given web page is all about. These criteria which can be different from Search Engine to Search Engine and which may even change over time all aim at deciding how relevant a page is to a given users search. The Search Engine wants to return the results most relevant to a users search. While the particulars may change over time there are some criteria which remain constant. One of these is where the keywords are located on the page. Typically words that are located closer to the beginning of a page are considered more important than words that occur further down the page. This stands to reason think of a newspaper article where the headline and the first paragraph usually have more meat than the rest of the story. Another measure of relevance is keyword density. This is roughly the ratio of keywords on a page to the total number of words on a page. Having a higher ratio of keywords to Optimizing_Pages_with_JavaScript_and_Style_Sheets_for_Search_Engines.html One of the standard elements of web page optimization is Keyword Density up until very recently the ratio of keywords to rest of body text was generally deemed to be one of the most important factors employed by search engines to determine a web sites ranking. However this basically linear approach is gradually changing now as mathematical linguistics and automatic content recognition technology progresses the major search engines are shifting their focus towards theme biased algorithms that do not rely on analysis of individual web pages anymore but rather will evaluate whole web sites to determine their topical focus or theme and its relevance in relation to users search requests. This is not to say that keyword density is losing in importance quite the contrary. However it is turning into a lot more complex technology than a simple computation of word frequency per web page can handle. Context analysi Keyword_Density_-_More_Than_Meets_the_Eye.html Special Text Special text as it is used here is any content on your page that is set to stand out from the rest. This includes bold underlined colored highlighted sizing and italic. This text is given weight higher than standard content and rightfully so. Bold text for example is generally used to define subheadings see above or to pull content out on a page to insure the visitor reads it. The same can be said for the other special text definitions. Search engines have thus been programmed to read this as more important than the rest of the content and will give it increased weight. For example on our homepage we begin the content with Beanstalk Search Engine Positioning and have chosen to bold this text. This serves two purposes. The first is to draw the eye to these words and further reinforce the brand. The second purpose and it should always be the second is to add weight Ten_Steps_To_A_Well_Optimized_Website_-_Step_4b_Site_Optimization.html Press Releases Anyone Else Want A 1 Ranking? By Jessica Dolce As you may know press releases are a great way to get the word out about your business. If done properly your website can get free publicity and exposure by the media which can lead to alot of traffic and sales. But one thing many marketers dont realize is that press releases are great for the search engines too. When the major search engines spider these wire services its quite possible that your press release can get a top ranking for some major keywords. When writing a press release you should try to optimize it for the search engines. Basically the same rules that apply for web pages should also apply to your press release. You should include your most important keywords in the title of the press release. The body of the press release should also include your most important keywords sprinkled generously throughout especially in the first paragraph. In other w Press_Releases_Anyone_Else_Want_A_1_Ranking.html There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers. The amount of money that can be made depends of course on your industry and your products andor services but to be sure if it can be sold at all it can be sold online. While there are many methods out there for building a profitable website from banner ads to email campaigns by far the most cost effective over time has proven repeatedly to be search engine positioning. That major advantage search engine positioning has over other methods of producing revenue online is that once high rankings are attained and provided that the tactics used were ethical and that continued efforts are made to keep them they can essentially hold and provide targeted traffic indefinitely. Your site will rise and your site may sometimes fall in the rankings but a solid and complete optimization of your site will insure that through algorithm changes you may fl 10_Steps_To_Higher_Search_Engine_Positioning.html The use of black hat SEO techniques are completely unethical. Really? I completely disagree. Is it unethical because these techniques are attempts to give a webmaster an advantage over their competition? If this is the case stop participating in SEO forums stop using WordTracker stop studying or engaging in SEO at all because any of those things are ways to help get you a leg up on your competition. In fact if it is your argument that this is unethical because it gives one person an advantage over another stop building websites because there are plenty of businesses out there that dont have a website. You may be taking advantage of a medium some people dont have access to. Is it unethical because it violates Googles Webmaster Guidelines httpwww.google.comwebmastersguidelines.html ? If this is the case again abstain from any SEO whatsoever because those guidelines state Another The_Unethical_SEO_Myth.html There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers. The amount of money that can be made depends of course on your industry and your products andor services but to be sure if it can be sold at all it can be sold online. While there are many methods out there for building a profitable website from banner ads to email campaigns by far the most cost effective over time has proven repeatedly to be search engine positioning. That major advantage search engine positioning has over other methods of producing revenue online is that once high rankings are attained and provided that the tactics used were ethical and that continued efforts are made to keep them they can essentially hold and provide targeted traffic indefinitely. Your site will rise and your site may sometimes fall in the rankings but a solid and complete optimization of your site will insure that through algorithm changes you may fluctuat 10_Steps_To_Higher_Search_Engine_Positioning.html The use of black hat SEO techniques are completely unethical. Really? I completely disagree. Is it unethical because these techniques are attempts to give a webmaster an advantage over their competition? If this is the case stop participating in SEO forums stop using WordTracker stop studying or engaging in SEO at all because any of those things are ways to help get you a leg up on your competition. In fact if it is your argument that this is unethical because it gives one person an advantage over another stop building websites because there are plenty of businesses out there that dont have a website. You may be taking advantage of a medium some people dont have access to. Is it unethical because it violates Googles Webmaster Guidelines httpwww.google.comwebmastersguidelines.html ? If this is the case again abstain from any SEO whatsoever because those guidelines state Another useful te The_Unethical_SEO_Myth.html Press Releases Anyone Else Want A 1 Ranking? By Jessica Dolce As you may know press releases are a great way to get the word out about your business. If done properly your website can get free publicity and exposure by the media which can lead to alot of traffic and sales. But one thing many marketers dont realize is that press releases are great for the search engines too. When the major search engines spider these wire services its quite possible that your press release can get a top ranking for some major keywords. When writing a press release you should try to optimize it for the search engines. Basically the same rules that apply for web pages should also apply to your press release. You should include your most important keywords in the title of the press release. The body of the press release should also include your most important keywords sprinkled generously throughout especially in the first paragraph. In other words the same rule for keyw Press_Releases_Anyone_Else_Want_A_1_Ranking.html Keyword Research Keyword Research will reveal answers to 3 critical questions 1. Is there a demand for what your site offers? If not you need to keep moving down your list until you find something that people are already looking for. 2. How are people searching for your topic? For example if your theme is Japanese food how are people searching for information? Are they typing in Japanese recipes low sodium miso soup history of Japanese food Japanese food in NYC etc. This part of the search will allow you to build up good topics for your site pages and provide keywords that you will use to optimize your pages to become a search engine magnet. 3. How many sites will you be competing with does demand outstrip supply or vice versa? Right now your job is to build huge lists of highdemand lowcompetition keywords. Be thorough and exhaustive in looking for phrases that people might use to find your site. You cannot cut corners at this stage of the process o Keywords_are_the_KEY_to_a_Popular_and_Profitable_Web_Site.html Keyword density. When it comes to SEO copywriting this has to be one of the most talked about subjects. Why? Because keywords are the very foundation of search engine copywriting. Without keywords we wouldnt even have SEO copywriting. Because keywords or more accurately keyphrases play such an important role in search engine copywriting it might make sense that there are certain rules and regulations certain formulas that should be followed. It might make sense but Im sorry to say the mystery the magic is more like a myth. I have a guess as to where these magic formulas come from. Someone brags to their friend that they got 1 ranking for a particular keyphrase. The friend studiously looks over the site and starts taking notes. He used this phrase eight times in a 500word piece of copy. He put the keywords in here and there and over here too. That means you have to put keyphrases in these places and reach a keyword density of 1.6 in order to get a 1 rankin The_Mystery_of_the_Magical__Keyword_Density__Formula.html Generating high traffic to your web site can be costly or not depending on time and effort you commit to the business. One of the easiest least expensive and most effective ways to get visitors is via a concept called Keyword Density. Mini Site Profits by Phil Wiley was my first and most valuable introduction to keyword density and would eventually become the focus of my online marketing campaigns. Wiley tells how many search engines spider the Internet for sites containing keywords similar to those someone has just keyed into a search engine. The more times those words appear on your site conditionally the more chance youll get that high ranking. But search engines aim for relevance too so a site actually bearing little relevance to specific terms might rank high for a short while until human editors come in check it out then abandon the site as irrelevant to their customers. Its all about content which for our purposes means useful a Keyword_Density__And_How_To_Use_It_To_Keep_Traffic_Flowing_To_Your_Sit.html We cant emphasize enough the importance of including keywordrich content on your site to increase your ranking potential. Simply put keywords are the words andor word phrases people use when searching. As weve mentioned throughout the site search engine spiders love content. Therefore the more keywordrich content you have the better. When a search engine spider crawls your site it wont recognize pictures or images. So if you have limited amounts of text or none at all and youve got a lot of beautiful pictures or Flash animation the spider may deem your site unworthy of listing. What Is Keyword Density? Keyword density is the ratio of a keyword or key phrases to the total number of words on that page. It is one of the most critical aspects of successful search engine optimization. To improve your search engine ranking potential your keyword density must be just right. To calculate your keyword density divide the total number of words on your page by the Keyword_Density.html Lets talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address. Part 1 Content When it comes to the Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on your web site. Your keyword density ratio is one of the most important ingredients of getting good Search Engine rankings and influences the Search Engines on how to rank your web site accordingly. For those of you who are not sure what keyword density is and how the Search Engines use it to configure their ranking structure let me explain. Keyword density is the total number of times your keywords appear within the content of your web page including text hyper links and the ALT tag of your images. I will explain each of them so you will have a clear understanding of the principles. Your keyword densi How_To_Boost_Your__Keyword_Density__On_Your_Web_Site_To_Gain_Top_Posit.html So youve built your website you know what keywords you want to target i.e. what words your customers are searching for and youre ready to write your copy. Youve been told that you should use your keywords frequently so that you appear in search results for those words. But what does frequently mean? How many times should you use your primary keyword? This case study helps answer that question. Some background on Keyword Density In order to understand optimum keyword usage we first need to have some way of measuring keyword frequency. In the Search Engine Optimization SEO world frequency is actually referred to as density. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total wordcount of that page. For example if your page has 100 words and your keyword phrase appears 5 times its density is 5. So when you hear someone say keyword density thats normally what theyre talking ab Optimum_SEO__Keyword_Density___A_Real-Life_Case_Study.html Okay you have a domain name layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes we are going to focus on two infamous topics meta tags and keyword density. Meta Tags Meta tags are html code blocks that tell a search engine what is on a particular site page. Meta tags are not visible on the pages of your site but search engine robots focus on them. Three different meta tags should appear on each page of your site. The meta title essentially acts as the title of the page. When you do a search on Google the meta title is the first underlined text in each listing. The content of the meta title should include the keywords you want to push with the most important being listed first. Each word should be included no more than 2 times and the total word count should not exceed 13 words. The meta description tag allows for an expansion of the meta title. Use short sentences to emphasize the who what why How_To_Start_An_Internet_Business__Meta_Tags_and__Keyword_Density.html