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 "Keyword Density" Articles

  • Press Releases: Anyone Else Want A #1 Ranking?

    Press Releases: Anyone Else Want A #1 Ranking?
    By Jessica Dolce

    As you may know, press releases are a great way to get the word out about your business. If done properly, your website can get fr-ee publicity and exposure by the media which can lead to alot of traffic and sales.

    But one thing many marketers don't realize is that press releases are great for the search engines too. When the major search engines "spider" these wire services, it's quite possible that your press release can get a top ranking for some major keywords.

    When writing a press release you should try to "optimize" it for the search engines. Basically, the same rules that apply for web pages should also apply to your press release.

    You should include your most important keyword(s) in the title of the press release. The body of the press release, should also include your most important keyword(s) sprinkled generously throughout, especially in the first paragraph.

    In other w ...

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  • Keyword Density - Are You Getting the Right Result?

    When checking keyword density, would it shock you to know the results from using different analyzer's can differ by over 150%.
    I used 5 analyzer's and rarely got close to the same keyword count or word count with any of them.

    If you're using an analyzer to optimize web pages for keyword density and you should, it's important to measure keyword density to see if the right figure's achieved. When using a keyword density analyzer how do you know if the analyzer's giving the right density & what's the right density anyway ?

    I set about trying 5 analyzer's on 5 different pages ranked from position 1 to 30 on Google.com. I wanted to see how important keyword density was to ranking order and find the right figure.

    If you don't know what keyword density is, it's the number of keyword's divided by the word count on the page expressed as a percentage. So, 20 keyword's on a page with a total word count of 500 should be 20/500 or a keyword density of 4%. As we'll see, it's ...

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  • Optimizing Pages with JavaScript and Style Sheets for Search Engines

    Background

    Search Engines use a number of criteria to decide what a given web page is all about. These criteria, which can be different from Search Engine to Search Engine, and which may even change over time, all aim at deciding how "relevant" a page is to a given user's search. The Search Engine wants to return the results most relevant to a user's search.

    While the particulars may change over time, there are some criteria which remain constant. One of these is where the keywords are located on the page. Typically words that are located closer to the beginning of a page are considered more important than words that occur further down the page. This stands to reason: think of a newspaper article, where the headline and the first paragraph usually have more "meat" than the rest of the story.

    Another measure of relevance is "keyword density". This is roughly the ratio of keywords on a page to the total number of words on a page. Having a higher ratio of keywords to ...

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  • Keyword Density - More Than Meets the Eye

    One of the standard elements of web page
    optimization is Keyword Density: up until very recently
    the ratio of keywords to rest of body text was
    generally deemed to be one of the most important
    factors employed by search engines to determine a web
    site's ranking.

    However, this basically linear approach is gradually
    changing now: as mathematical linguistics and
    automatic content recognition technology progresses,
    the major search engines are shifting their focus
    towards "theme" biased algorithms that do not rely on
    analysis of individual web pages anymore but, rather,
    will evaluate whole web sites to determine their
    topical focus or "theme" and its relevance in relation
    to users' search requests.

    This is not to say that keyword density is losing in
    importance, quite the contrary. However, it is turning
    into a lot more complex technology than a simple
    computation of word frequency per web page can handle.

    Context analysi ...

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  • Ten Steps To A Well Optimized Website - Step 4b: Site Optimization

    Special Text



    "Special text" (as it is used here) is any content on your page that
    is set to stand out from the rest. This includes bold, underlined, colored,
    highlighted, sizing and italic. This text is given weight higher than standard
    content and rightfully so. Bold text, for example, is generally used to define
    sub-headings (see above), or to pull content out on a page to insure the visitor
    reads it. The same can be said for the other "special text" definitions.



    Search engines have thus been programmed to read this as more important than
    the rest of the content and will give it increased weight. For example, on our
    homepage we begin the content with "Beanstalk Search Engine Positioning
    …" and have chosen to bold this text. This serves two purposes.
    The first is to draw the eye to these words and further reinforce the "brand".
    The second purpose (and it should always be the second) is to add weight ...

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  • Press Releases: Anyone Else Want A #1 Ranking?

    Press Releases: Anyone Else Want A #1 Ranking?
    By Jessica Dolce

    As you may know, press releases are a great way to get the word out about your business. If done properly, your website can get fr-ee publicity and exposure by the media which can lead to alot of traffic and sales.

    But one thing many marketers don't realize is that press releases are great for the search engines too. When the major search engines "spider" these wire services, it's quite possible that your press release can get a top ranking for some major keywords.

    When writing a press release you should try to "optimize" it for the search engines. Basically, the same rules that apply for web pages should also apply to your press release.

    You should include your most important keyword(s) in the title of the press release. The body of the press release, should also include your most important keyword(s) sprinkled generously throughout, especially in the first paragraph.

    In other w ...

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  • 10 Steps To Higher Search Engine Positioning

    There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers. The amount of money that can be made depends of course on your industry and your products and/or services but to be sure, if it can be sold at all, it can be sold online.

    While there are many methods out there for building a profitable website, from banner ads to email campaigns, by far the most cost effective over time has proven repeatedly to be search engine positioning. That major advantage search engine positioning has over other methods of producing revenue online is that once high rankings are attained and provided that the tactics used were ethical and that continued efforts are made to keep them, they can essentially hold and provide targeted traffic indefinitely. Your site will rise and your site may sometimes fall in the rankings but a solid and complete optimization of your site will insure that through algorithm changes you may fl ...

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  • The Unethical SEO Myth

    "The use of black hat SEO techniques are completely unethical." Really? I completely disagree.

    Is it unethical because these techniques are attempts to give a webmaster an advantage over their competition? If this is the case, stop participating in SEO forums, stop using WordTracker, stop studying or engaging in SEO at all, because any of those things are ways to help get you a leg up on your competition. In fact, if it is your argument that this is unethical because it gives one person an advantage over another, stop building websites because there are plenty of businesses out there that don't have a website. You may be taking advantage of a medium some people don't have access to.

    Is it unethical because it violates Google's Webmaster Guidelines (http://www.google.com/webmasters/guidelines.html)? If this is the case, again, abstain from any SEO whatsoever, because those guidelines state 'Another ...

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  • 10 Steps To Higher Search Engine Positioning

    There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers. The amount of money that can be made depends of course on your industry and your products and/or services but to be sure, if it can be sold at all, it can be sold online.

    While there are many methods out there for building a profitable website, from banner ads to email campaigns, by far the most cost effective over time has proven repeatedly to be search engine positioning. That major advantage search engine positioning has over other methods of producing revenue online is that once high rankings are attained and provided that the tactics used were ethical and that continued efforts are made to keep them, they can essentially hold and provide targeted traffic indefinitely. Your site will rise and your site may sometimes fall in the rankings but a solid and complete optimization of your site will insure that through algorithm changes you may fluctuat ...

    CLICK HERE TO READ THE REST OF THIS ARTICLE

  • The "Unethical SEO" Myth

    "The use of black hat SEO techniques are completely unethical." Really? I completely disagree.

    Is it unethical because these techniques are attempts to give a webmaster an advantage over their competition? If this is the case, stop participating in SEO forums, stop using WordTracker, stop studying or engaging in SEO at all, because any of those things are ways to help get you a leg up on your competition. In fact, if it is your argument that this is unethical because it gives one person an advantage over another, stop building websites because there are plenty of businesses out there that don't have a website. You may be taking advantage of a medium some people don't have access to.

    Is it unethical because it violates Google's Webmaster Guidelines (http://www.google.com/webmasters/guidelines.html)? If this is the case, again, abstain from any SEO whatsoever, because those guidelines state 'Another useful te ...

    CLICK HERE TO READ THE REST OF THIS ARTICLE

  • Press Releases: Anyone Else Want A #1 Ranking?

    Press Releases: Anyone Else Want A #1 Ranking? By Jessica Dolce

    As you may know, press releases are a great way to get the word out about your business. If done properly, your website can get fr-ee publicity and exposure by the media which can lead to alot of traffic and sales.

    But one thing many marketers don't realize is that press releases are great for the search engines too. When the major search engines "spider" these wire services, it's quite possible that your press release can get a top ranking for some major keywords.

    When writing a press release you should try to "optimize" it for the search engines. Basically, the same rules that apply for web pages should also apply to your press release.

    You should include your most important keyword(s) in the title of the press release. The body of the press release, should also include your most important keyword(s) sprinkled generously throughout, especially in the first paragraph.

    In other words, the same rule for "keyw ...

    CLICK HERE TO READ THE REST OF THIS ARTICLE

  • Keywords are the “KEY” to a Popular and Profitable Web Site

    Keyword Research

    Keyword Research will reveal answers to 3 critical questions:

    1. Is there a demand for what your site offers? If not, you need to keep moving down your list until you find something that people are already looking for.

    2. How are people searching for your topic? For example, if your theme is “Japanese food” how are people searching for information? Are they typing in “Japanese recipes”, “low sodium miso soup”, “history of Japanese food”, “Japanese food in NYC”, etc. This part of the search will allow you to build up good topics for your site pages and provide keywords that you will use to optimize your pages to become a search engine magnet.

    3. How many sites will you be competing with – does demand outstrip supply or vice versa? Right now your job is to build huge lists of high-demand, low-competition keywords. Be thorough and exhaustive in looking for phrases that people might use to find your site.

    You cannot cut corners at this stage of the process o ...

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  • The Mystery of the Magical Keyword Density Formula

    Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects. Why? Because keywords are the very foundation of search engine copywriting. Without keywords we wouldn’t even have SEO copywriting. Because keywords (or more accurately, keyphrases) play such an important role in search engine copywriting, it might make sense that there are certain rules and regulations - certain formulas - that should be followed. It might make sense, but, I’m sorry to say, the mystery… the magic… is more like a myth.

    I have a guess as to where these magic formulas come from. Someone brags to their friend that they got #1 ranking for a particular keyphrase. The friend studiously looks over the site and starts taking notes. “He used this phrase eight times in a 500-word piece of copy. He put the keywords in here and there and over here, too. That means you have to put keyphrases in these places and reach a keyword density of 1.6% in order to get a #1 rankin ...

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  • Keyword Density And How To Use It To Keep Traffic Flowing To Your Site!

    Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.

    One of the easiest, least expensive and most effective ways to get visitors is via a concept called ‘Keyword Density’.

    Mini Site Profits by Phil Wiley was my first and most valuable introduction to keyword density and would eventually become the focus of my online marketing campaigns.

    Wiley tells how many search engines spider the Internet for sites containing keywords similar to those someone has just keyed into a search engine. The more times those words appear on your site - conditionally - the more chance you’ll get that high ranking.

    But search engines aim for relevance, too, so a site actually bearing little relevance to specific terms might rank high for a short while, until human editors come in, check it out, then abandon the site as irrelevant to their customers.

    It’s all about ‘content’ which for our purposes means useful a ...

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  • Keyword Density

    We can't emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As we've mentioned throughout the site, search engine spiders love content. Therefore, the more keyword-rich content you have, the better. When a search engine spider crawls your site, it won't recognize pictures or images.

    So, if you have limited amounts of text (or none at all) and you've got a lot of beautiful pictures or Flash animation, the spider may deem your site unworthy of listing.

    What Is Keyword Density? Keyword density is the ratio of a keyword or key phrases to the total number of words on that page. It is one of the most critical aspects of successful search engine optimization. To improve your search engine ranking potential, your keyword density must be just right. To calculate your keyword density, divide the total number of words on your page by the ...

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  • How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines

    Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.

    Part 1: Content

    When it comes to the Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on your web site. Your keyword density ratio is one of the most important ingredients of getting good Search Engine rankings and influences the Search Engines on how to rank your web site accordingly.

    For those of you who are not sure what keyword density is and how the Search Engines use it to configure their ranking structure, let me explain. Keyword density is the total number of times your keywords appear within the content of your web page, including text, hyper links, and the ALT tag of your images. I will explain each of them so you will have a clear understanding of the principles. Your keyword densi ...

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  • Optimum SEO Keyword Density – A Real-Life Case Study

    So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does “frequently” mean?

    How many times should you use your primary keyword? This case study helps answer that question.

    Some background on ”Keyword Density”

    In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total wordcount of that page. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say “keyword density”, that’s normally what they’re talking ab ...

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  • How To Start An Internet Business – Meta Tags and Keyword Density

    Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes, we are going to focus on two infamous topics, meta tags and keyword density.

    Meta Tags

    Meta tags are html code blocks that “tell” a search engine what is on a particular site page. Meta tags are not visible on the pages of your site, but search engine robots focus on them. Three different meta tags should appear on each page of your site.

    The meta title essentially acts as the title of the page. When you do a search on Google, the meta title is the first underlined text in each listing. The content of the meta title should include the keywords you want to push with the most important being listed first. Each word should be included no more than 2 times and the total word count should not exceed 13 words.

    The meta description tag allows for an expansion of the meta title. Use short sentences to emphasize the who, what, why ...

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