Search Engine Optimization, Step Two: Create (or Refine) Your Meta Description

April 30th, 2007 Administrator

Search Engine Optimization, Step Two: Create (or Refine) Your Meta Description
A Meta Description’s overall purpose is to provide a brief explanation of a site and most importantly, to name the major items being sold. It can help rankings in search engines in providing more relevance to a site by giving spiders an accurate summary of its place on the net. Here are some quick tips for refining or writing an effective Meta Description for your site.

Link Building - What’s Wrong With Reciprocal Linking?
Reciprocal links have been much maligned in recent months. This article discusses link building and whether reciprocal linking is fatally flawed.

SEO - Search Engine Linking Strategies III
One way links back to your site can be achieved in a number of ways. You could request one. However, a high ranking site is not going to provide you with a link free of charge, so you could either pay a monthly fee for it, or provide some other service in return. Another way is to submit your website to site directories- as many as you can. Most directories have free submissions that can take a long time to set up, and might require a reciprocal link, and also paid submissions that promise fast-tracked submission, but that require a regular subscription payment. The paid subscriptions, however, do not insist on a reciprocal link. Each submission provides you with a link back to your home page. Article marketing is another way of securing one way back links. For every directory your article is submitted to and accepted…

Search Engine Optimization - 4 Basic Rules for Quality SEO
Search Engine Optimization doesn’t have to be complicated. The key thing is to remember that each and every page of your web site is a unique entity and has to be treated appropriately for search engine optimization. Four basic rules should guide your efforts:

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Does “Freshness” Mean More in Google? (Search Engine Roundtable)

April 30th, 2007 Administrator

Does “Freshness” Mean More in Google? (Search Engine Roundtable)
Google, like most legitimate search engines, is constantly tweaking its ranking algorithms in order to try and provide the most relevant content to its users. Search engine optimization experts are tasked with going beyond relatively simple best practices recommended at…

Video Search Optimization (Search Engine Roundtable)
Welcome to SES NYC 2007! Chris Sherman moderating. Got in a little late Sherwood Stranieri from Catalyst was speaking. Came to a slide titled Video and viral are drinking buddies. I wish I understood that analogy. ;) Anyway, Sherwood was stressing…

5 Website Traffic Alternatives to Search Engines
Search this, search that. All you hear about is search engines in the web marketing publications, forums and events. New owners of web sites are often told, “You’re going to have to wait a year before you can rank in Google. There’s a sandbox you know. You’re stuck using pay per click until your organic rankings pick up.” BALONEY Before I get on too much of a hypocritical rant, I must admit

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